Monki is a purpose driven brand that aims to empower young women to empower the world. Monkis store concept vision is to co-create circular, value driven store formats that builds strong relations with our community in environments exploring the imaginative Monkiworld. Shared projects are developed together with my team, selected images highlighting my focus areas.

An open facade with an immersive swing in front of a body positive backdrop inspired by Monki’s “No filter” campaigns. A hot pink ceiling stands out in the mall and the gradient wallpaper creates a soft transition to the tiled floor. The A-area is framed by a semi circle of anodised aluminium chains. Opened in Europolis mall, Moscow, 2021.

Facade render, Swing backdrop artwork, photos by Polina Poludkina