concrete fashion show

Stockholmsmässan: Betongfeber 2007

The brief was to create a catwalk for models to display products made out of concrete, but also to show the size of the hall which would house the event. The visitors were to be led into a bright centre surrounded by darkness, enhancing the feeling of the vast empty space offered by the hall. As the project developed, the idea of the concrete fashion show was cancelled due to budget cuts, why this design never progressed past the conceptual visual.