Monki is a purpose driven brand that aims to empower young women to empower the world. Monkis store concept vision is to co-create circular, value driven store formats that builds strong relations with our community in environments exploring the imaginative Monkiworld. Shared projects are developed together with my team, selected images highlighting my focus areas.

To brighten up the low black ceiling, we created a family of weather inspired ceiling features creating physical representations of Monki’s “All the feels” campaign. The copy was crowd sourced via Instagram where we asked our community to share ex what picks them up on a rainy day, and what makes them smile. The cash desk was made accessible as per local regulations by a small add-on table and we also adjusted the colour and bulbs of the cluster lamps to create a starry sky feel. Opened in Paris, 2019.

Photos by Fredrik Sweger (disclaimer: I mainly helped with the copy in the pink staircase, but still wanted to include that image as it’s a part of the family of ceiling features we sketched on together and it’s so wonderful!)