ers café

Stockholmsmässan 2007

The brief was to create an oasis in a pharmaceutical exhibition and congress in the form of a café, a place for the visitors to take a break and just relax. In my initial proposal for this café I used leafy patterned textiles, dark solid wood beams, light furniture mixed with robust benches and subtle lighting through a soft textile ceiling to create a soothing environment sheltered from the busy exhibition outside. As this was my first major assignment at Stockholmsmässan, I still did not have a fully realistic sense of production costs, why this design had to be altered to match the budget.

Hand sketch of initial design proposal

Rendered visual of initial design proposal

Rendered visual of final design proposal