Monki is a purpose driven brand that aims to empower young women to empower the world. Monkis store concept vision is to co-create circular, value driven store formats that builds strong relations with our community in environments exploring the imaginative Monkiworld. Shared projects are developed together with my team, selected images highlighting my focus areas.

Antwerpen flagship store with lots of new sparkling ceiling features: metallic pink Disco carousel, Sunshine drops in underwear cave, Mint snowball ceiling feature meeting you as you come up to the first floor and Bubble clouds above the denim tables.

We also tested some new ideas for the shoe department with 2 Lounge carousels sprouting charging cables, lightboxes used as platforms to highlight specific products and a hand-tied markrame backdrop. Opened on Meir, Antwerpen, 2017.

Photos by Fredrik Sweger